Getting over the “But they already do it” mentality.
If you want to succeed in today’s market you need to get over this mentality as fast as possible. People who tell you that there is already a company doing that or that this niche is already filled are people without vision for the future. They follow the current trends and cannot see past them. If every company listened to people like this then innovation would be at a standstill.
Companies like Google,Firefox, and Facebook all challenged the current market leader and won, you can too. Google could have just let Microsoft keep the search engine market share when they started, or Firefox could have let internet explorer keep its overwhelming browser user share but they didn’t. Each of these companies outworked Microsoft and stole away a major share of the respected markets because they put the effort in. Mark Zuckerberg could have also just let Myspace continue to lead the social network world but instead decided to challenge them. Now over 300 million people have created Facebook account and it is the definitive king of social networking.
Each of these companies had a vision and a reason why their product was better, and then worked their asses off to beat the competition. This is what you will need to do as a entrepreneur. If you know your product is better then what is being given right now then people will find it and use it. This could be a clothing line with better designs, or a blog with a better voice and writing style.
The main thing you are going to have to do is convince yourself that you can take down the giant and not just play his game, use your competition as a constant motivator instead of a deterrent. If you can adjust your focus away from the negatives then having a big competition will become a plus. A large and successful competitor in your field means that there are tons of potential customers you can steal from them, as opposed to thinking that they own all the potential users of your product.
